Approach
A limited model, stated plainly
We advise. You custody. You execute. Fees are fixed. The product universe is narrow on purpose.
Advisory model
Fadell Group provides consulting and advisory on spot digital commodities. Engagements are individualized: portfolio strategy, allocation frameworks, and practical conversations about how a client might implement within their own accounts.
Approved universe
Advice is limited to spot digital commodities we are comfortable treating as non-securities. We do not advise on or promote securities, crypto ETFs or ETPs, tokenized securities, futures, options, swaps, leverage, or other commodity derivatives. We believe owning the actual asset — in accounts and custody you control — is the purest expression of the thesis.
Self-custody and self-execution
Clients maintain their own accounts and custody. Clients execute every transaction themselves. Fadell Group does not touch client funds, hold keys or passwords, execute trades, pool assets, or have discretionary authority.
Fixed-fee compensation
Initially, compensation is fixed-fee, project-based, or retainer. We do not take commissions, spreads, exchange rebates, transaction compensation, or performance fees. Alignment is through clarity of scope — not volume of trades.
Research cadence
We research chains broadly — and strip the hype out. Real-world execution is the minimum bar for a deep dive: active integrations and adoption, not narratives. Our research and newsletter may include occasional tactical views — typically only two to four meaningful signals in a year. When a view is shared, we follow with individualized conversations about how a client might implement within their existing allocation.
Education
Your view of the world. Our map of the chains.
Part of the value we bring is education — clear enough that you can customize spot allocations around how you see the world working, without needing a trading desk in the middle.
When you already have a thesis
Research meets worldview
We dig into what each chain is actually pursuing — payments, settlement, compute, institutional rails, and the rest — and remove the marketing fog. That map marries with your understanding of how the world works. The portfolio is where those two meet: client-directed spot holdings you custody and execute yourself.
When the space still feels opaque
Start where disruption is concrete
If this domain is still beyond comfortable fluency, we do not force mastery of every protocol. We focus education on where real-world integration is clearest — the places new technology is most likely to matter in practice — so you can own decisions without drowning in noise.
Heartbeat
No emotions. No hype.
That is the pulse of Fadell Group. We are not here for get-rich-quick theater. We highlight asymmetric opportunities where blockchains are actively integrating with the real world — and we leave the rest alone.
Why not securities
Own the commodity. Not a wrapper around it.
Crypto ETFs, ETPs, and similar securities can be useful packaging for some investors. They are not how Fadell Group works. Our mandate is the spot asset itself — held and executed by the client.
Personal ownership
Shares are not the asset
When you buy a fund or note, you typically own an interest in a vehicle — not the digital commodity in your own wallet. You generally cannot spend, transfer, or self-custody the underlying the way a direct holder can. Keys and custody sit with the product’s providers, not with you.
Underlying exposure
Not always one-to-one spot
Some products hold the spot commodity in institutional custody. Others do not. Futures-based funds, synthetic ETPs, leveraged or inverse products, and similar structures often track price through contracts, swaps, or formulas rather than a simple one-to-one claim on coins you could hold yourself. Read each prospectus; the structures differ.
Cost of the wrapper
Fees you need not pay
Wrappers add ongoing expense ratios and, in some cases, roll costs, tracking difference, or other structural drag. Direct spot ownership avoids paying a product complex for exposure you can take in your own accounts.
Our view
Fadell Group believes owning the actual digital commodity — under your custody, with your execution — is the purest and, for clients who will accept that responsibility, the clearest way to express conviction. We counsel on that path. We do not advise on securities built on top of it.
This is a statement of firm scope and philosophy, not a claim that every ETF or ETP is identical, and not personalized investment advice. Product structures vary; offering documents govern.
Design principle
Limitation is the product
Markets reward attention. Advisors often expand until the mandate is everything. We do the opposite.
A narrow universe, fixed fees, and client-controlled execution reduce conflicts and keep conversations honest. No emotions. No hype.
In practice
- No brokerage account at Fadell Group
- No pooled vehicle
- No discretionary mandate
- No signal flood
- No hype cadence