Approach
A limited model, stated plainly
We consult. You custody. You execute. Fees are fixed. The product universe is narrow on purpose.
Consultation model
Fadell Group provides educational consulting on spot digital commodities. Engagements are intimate and individualized: why our research highlighted a technology, what is verifiable today, and how you might shape spot allocations in accounts you control.
Approved universe
Our work is limited to spot digital commodities we are comfortable treating as non-securities. We do not cover or promote securities, crypto ETFs or ETPs, tokenized securities, futures, options, swaps, leverage, or other commodity derivatives. We believe owning the actual asset — in accounts and custody you control — is the purest expression of the thesis.
Self-custody and self-execution
Clients maintain their own accounts and custody. Clients execute every transaction themselves. Fadell Group does not touch client funds, hold keys or passwords, execute trades, pool assets, or have discretionary authority.
Fixed-fee compensation
Initially, compensation is fixed-fee, project-based, or retainer. We do not take commissions, spreads, exchange rebates, transaction compensation, or performance fees. Alignment is through clarity of scope — not volume of trades.
Research cadence
We research chains broadly — and strip the hype out. Real-world execution is the minimum bar for a deep dive: active integrations and adoption, not narratives. Our research and newsletter may include occasional tactical views — typically only two to four meaningful signals in a year. When a view is shared, we follow with individualized conversations about how a client might implement within their existing allocation.
Education
A clear map. Your own decisions.
Part of what we bring is education — plain enough to use. We show what chains are actually doing in the world; you decide how that fits the way you think about the future, then hold and trade spot assets in your own accounts.
If you already have a view
Research meets your judgment
We dig into what each chain is actually pursuing — payments, settlement, compute, institutional rails, and the rest — and remove the marketing fog. You bring how you think the world is changing. Together those two shape a spot allocation you custody and execute yourself.
If this still feels unfamiliar
Start where the work is real
You do not need to master every protocol to begin. We focus on where real-world integration is already visible, explain it in ordinary language, and leave the noise behind — so you can make decisions without pretending to be an expert overnight.
Heartbeat
No emotions. No hype.
That is the pulse of Fadell Group. We are not here for get-rich-quick theater. We look for places where blockchains are already connecting to real commerce — and we leave the rest alone.
Our timelines are not overnight. The financial system is being rebuilt underneath everyday settlement — quietly, unevenly, and often confusingly at first. Big infrastructure shifts usually feel slow before they feel obvious. We plan for that. Patience and evidence travel together here.
Why not securities
Own the commodity. Not a wrapper around it.
Crypto ETFs, ETPs, and similar securities can be useful packaging for some investors. They are not how Fadell Group works. Our mandate is the spot asset itself — held and executed by the client.
Personal ownership
Shares are not the asset
When you buy a fund or note, you typically own an interest in a vehicle — not the digital commodity in your own wallet. You generally cannot spend, transfer, or self-custody the underlying the way a direct holder can. Keys and custody sit with the product’s providers, not with you.
Underlying exposure
Not always one-to-one spot
Some products hold the spot commodity in institutional custody. Others do not. Futures-based funds, synthetic ETPs, leveraged or inverse products, and similar structures often track price through contracts, swaps, or formulas rather than a simple one-to-one claim on coins you could hold yourself. Read each prospectus; the structures differ.
Cost of the wrapper
Fees you need not pay
Wrappers add ongoing expense ratios and, in some cases, roll costs, tracking difference, or other structural drag. Direct spot ownership avoids paying a product complex for exposure you can take in your own accounts.
Our view
Fadell Group believes owning the actual digital commodity — under your custody, with your execution — is the purest and, for clients who will accept that responsibility, the clearest way to express conviction. That is the path we consult on. We do not cover securities built on top of it.
This is a statement of firm scope and philosophy, not a claim that every ETF or ETP is identical, and not personalized investment advice. Product structures vary; offering documents govern.
Design principle
Limitation is the product
Markets reward attention. Firms often expand until the mandate is everything. We do the opposite.
A narrow universe, fixed fees, and client-controlled execution keep the work honest. No emotions. No hype.
In practice
- No brokerage account at Fadell Group
- No pooled vehicle
- No discretionary mandate
- No signal flood
- No hype cadence